In the wake of Brexit and Donald Trump's election, Australia is experiencing its own populist moment. While the economy has largely remained stable, a growing number of households are facing compounding crises. This is particularly affecting Generation X, who are now in their 50s and are feeling the strain of economic challenges. They are the classic 'sandwich generation', providing for both older parents and younger children, and are facing a range of issues, including lower home ownership, low wages growth, and a widening wealth gap. This has led to a significant shift in political sentiment, with One Nation gaining popularity among Gen Xers, who are now the driving force behind the party's ascent. One Nation's support peaks at 43% among Gen Xers, according to Redbridge polling. The party's primary vote has more than doubled since May 2025, and now sits at 28%, just one point behind Labor. The grievances that have driven voters towards One Nation are rooted in economic pessimism and a sense of being left behind. Gen Xers are struggling with low wages growth and a lack of home ownership, while watching the rich get richer. This has led to a growing divide between the rich and poor, with wages for the highest-paid workers growing at more than twice the pace of those earning the least. The situation is particularly dire for those in their 40s and 50s, who are renting in the outer suburbs or in the regions, and are not owning a home. This sense of despondency and economic hardship is driving Gen Xers towards One Nation, who are seen as offering a more direct approach to addressing these issues. The party's leader, Pauline Hanson, is seen as relatable and accessible, having a background in small business ownership. However, the party's rise also raises questions about the integrity of Australian politics, with many Gen Xers feeling that the major parties are no longer providing solutions to their problems. The shift in political sentiment is a reflection of a broader trend of growing economic pessimism and a sense of being left behind, which is affecting a wide range of households in Australia. It remains to be seen whether One Nation can provide the solutions that Gen Xers are seeking, but the party's popularity is a clear indication of the economic challenges facing this generation.
