Culturally-Appropriate Graphics

Culturally-Appropriate Graphics (CAG) aims to serve society by educating future professional design practitioners about the role cultural difference plays in the visual communication process. Its underlying premise is that people who consume designed images are culturally heterogeneous and require culturally-appropriate aesthetics. A designed image is an image created using formal design principles in order to relay information that leads to positive cognitive and/or behavioral change in the target audience…The goal of the project is the development of the student’s cognizance of the target audience’s culture-based needs in order to design culturally-appropriate images, that is, images that are free of culturally-offensive or -irrelevant language that impedes clear reception during the communication process.

Cite: Bennett, Audrey. “Culturally-Appropriate Graphics.” Designing Citizen Designers. New York: Bloomsbury Publishing, forthcoming January 2016.